How We Operate
Independent trade coordination for the professional cut flower supply chain.
NovaFlora Trade coordinates sourcing and export execution for professional wholesale buyers and selected flower producers. We operate at the intersection of production, logistics and market demand – ensuring that shipments are prepared, documented and delivered in line with buyer specifications and operational requirements.
Our role is to provide clarity, accountability and structured coordination across international flower shipments.
About & Market Perspective
Independent structure. Market-driven background.
NovaFlora Trade operates as an independent trading house focused on coordination rather than physical distribution. We do not operate warehouses or distribution centres.
The company structure is intentionally lean, allowing us to respond quickly to changing availability, seasonality and logistical constraints.
Our market perspective is shaped by long-term, hands-on cooperation with wholesale buyers, professional florists and import-oriented supply chains operating under tight margins, high price transparency and strict quality expectations.
This background allows us to translate real purchasing behaviour into clear, realistic sourcing requirements for producers.
What We Coordinate
From farm preparation to buyer delivery
We coordinate the key operational elements required for reliable international flower shipments, including:
- sourcing alignment with selected farms (availability, varieties, grading),
- visual verification and preparation prior to shipment,
- export execution with certified cargo agents,
- phytosanitary and export documentation,
- consolidation, cold chain continuity and delivery to the destination specified by the buyer,
- quality consistency supported by structured feedback between buyers and producers.
The focus remains on repeatability, predictability and commercially viable assortments suitable for the professional wholesale trade.
How We Work Together
1. Clear start
We start cooperation with a clear and predictable framework, covering specifications, responsibilities and operational steps.
This structure supports transparency from the first shipment and helps avoid misunderstandings on both sides.
2. Fair terms
At the initial stage of cooperation, prepayment is typically applied as a standard risk-control mechanism.
This allows both parties to establish a stable working rhythm while keeping financial exposure clearly defined.
3. Long-term perspective
As cooperation develops, working terms may be reviewed and adjusted in line with volume stability, operational history and the overall structure of the relationship.
Our focus is on building durable partnerships rather than short-term transactional trading.
Novaflora Trade UK
Independent trading house in the cut flower sector. Operated by Klaras Daffodil (UK) established: 2013
We welcome contact from:
- flower producers and farms,
- cargo agencies and logistics partners,
- professional wholesale buyers and importers.
